PROFILE 2018-04-16T18:07:01+00:00

Claudine Burgess

Do you have trouble finding new ways to promote your business? Do your promotional images perfectly depict your business as individual, innovative and dynamic?

Hi, I’m Claudine Burgess and I know how difficult it can be to effectively promote a business and stand out from the masses. With a varied international background, I understand marketing and what a business like yours needs to be an individual. Which is why my photography business, Define and Shine, is very different.

I was born in Belgium, a European country that is fast-moving, competitive and dynamic. Whilst I have always loved photography, I didn’t see it as a career until after I’d experienced a range of different roles. Being based in Europe, I dabbled in travel and hospitality before embarking on a marketing career in the motorsport industry.

As I speak 5 languages, I was able to develop strong international connections. I started with Honda Rothmans International as a PR Executive where I worked with eight world champions  , among known Australians Wayne Gardner and Five time world champion Michael Doohan and travelled extensively around major motorsport events. Friendships I made have been retained to this day.

After moving to Australia, I became a wife, mother, businesswoman, communicator, connector, speaker, marketer, and strategist while continuing to pursue my love of photography. Working with small and medium sized businesses in a variety of industries showed me the many ways marketing can be successful… and not so successful.

I was stopped in my tracks with a diagnosis of breast cancer in 2011. It was an overwhelming time that saw my husband leave his own international career to be with me. Determined to overcome what was happening to me, I focussed on becoming a Life and Business Coach gaining a Masters in NLP.

Together, my illness and study led me to develop an innovative on-line program for people going through cancer. I still marvel at the way the universe seems to show us a path to follow. During this time I used my photography as a source of comfort but to also challenge myself to keep moving forward.

Taking photographs of everything from birdlife to classic cars confirmed for me that photography was a true passion that I had to pursue. Combined with my international and local marketing career, I have created a business that combines marketing know-how with vivid photography that personally depicts YOUR business.

Define and Shine uncovers the unique story of your business and enables it to shine. Being a natural strategist and communicator, I apply an expert commercial mindset that speaks the language of your business.

This is not merely photography. I bring to you my wide industry experiences to help define your business in the marketplace and make it shine. This unique approach will expand your business into new territories, and I’ll be there to help you recognise exciting opportunities you may not have thought of.
My professional focus is to understand and define your business, to then enhance its image, build consumer trust, and have your business stand out from the crowd.

Does that sound good? Click here to contact me for further information.

The Personal Claudine

I love spending time with my two beautiful daughters, who share similar interests in art, story-telling, animals and creativity. Often I’ll find myself on a plane travelling to Europe to visit my family in Belgium while exploring new destinations. I love people and keep an open mind, which bodes well for new businesses needing new energy.

Community is a vital part of my life. I am a humanitarian at heart and continue in my professional life to support other women and children through being active within my community, nationally and internationally.

My passion for photography is all consuming. I’ll take time-for-self with relaxing outings to an open zoo, exploring my mind with a nature walk (accompanied by my beautiful Bernese Mountain dog, Phelan) or taking short road trips alone with my camera. Compelled by my passion, I have also been heartened with several awards for my images awarded by global platforms.

Claudine‘s Professional Achievements & Highlights

Created a policy in 2009 – “Cyber bullying and the Mobile phone world harassments against young teens and woman “ Project “ Informing and educating parents “ How to interact and find out in a diplomatic way how you child is communicating in the world today” – that was accepted at the Helsinki international conference for BPW (Business & Professional Women) in June 2011. The time when I was diagnosed with breast cancer.

Attending the CSW 54 (Commission Of Status for Women and Beijing Platform Review) at the UN in New York (February – March 2010) where I gained my certificate in Emotional / Empowerment Leadership at the Princeton club – New York.