Do you have trouble finding new ways to promote your business? Do your promotional images perfectly depict your business as individual, innovative and dynamic?
Hi, I’m Claudine Burgess and I know how difficult it can be to effectively promote a business and stand out from the masses. With a varied international background, I understand marketing and what a business like yours needs to be an individual. Which is why my photography business, Define and Shine, is very different.
I was born in Belgium, a European country that is fast-moving, competitive and dynamic. Whilst I have always loved photography, I didn’t see it as a career until after I’d experienced a range of different roles. Being based in Europe, I dabbled in travel and hospitality before embarking on a marketing career in the motorsport industry.
As I speak 5 languages, I was able to develop strong international connections. I started with Honda Rothmans International as a PR Executive where I worked with eight world champions , among known Australians Wayne Gardner and Five time world champion Michael Doohan and travelled extensively around major motorsport events. Friendships I made have been retained to this day.
After moving to Australia, I became a wife, mother, businesswoman, communicator, connector, speaker, marketer, and strategist while continuing to pursue my love of photography. Working with small and medium sized businesses in a variety of industries showed me the many ways marketing can be successful… and not so successful.
I was stopped in my tracks with a diagnosis of breast cancer in 2011. It was an overwhelming time that saw my husband leave his own international career to be with me. Determined to overcome what was happening to me, I focussed on becoming a Life and Business Coach gaining a Masters in NLP.
Together, my illness and study led me to develop an innovative on-line program for people going through cancer. I still marvel at the way the universe seems to show us a path to follow. During this time I used my photography as a source of comfort but to also challenge myself to keep moving forward.
Taking photographs of everything from birdlife to classic cars confirmed for me that photography was a true passion that I had to pursue. Combined with my international and local marketing career, I have created a business that combines marketing know-how with vivid photography that personally depicts YOUR business.